Brief: create a logo for a small tour operator based in Germany and specialising into organising trips to Provence, a region in the South East of France. The company’s focus is personalised experience through service, overnight stays in small B&Bs and discovery tours with locals.
Design: I created the logo based on a hand painted watercolour effect to highlight the human touch of the brand. With a hand drawn style typography and clean cold colours, Le Tourmet comes up as an accessible and trustable company. The package included a logo, sticker, business card and development of a WordPress website. I then created a blog logo in a similar design and a watercolour painted pattern for the header.