Lucie Carpentier | BRANDING AND WEBSITE CUSTOMIZATION Le Tourmet
Lucie Carpentier Freelance Graphic Designer, Print and Digital, Hand letterer and calligrapher, London UK
Lucie Carpentier Freelance Graphic Designer London
19899
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BRANDING AND WEBSITE CUSTOMIZATION
Le Tourmet

Brief: create a logo for a small tour operator based in Germany and specialising into organising trips to Provence, a region in the South East of France. The company’s focus is personalised experience through service, overnight stays in small B&Bs and discovery tours with locals.

 

Design: I created the logo based on a hand painted watercolour effect to highlight the human touch of the brand. With a hand drawn style typography and clean cold colours, Le Tourmet comes up as an accessible and trustable company. The package included a logo, sticker, business card and development of a WordPress website. I then created a blog logo in a similar design and a watercolour painted pattern for the header.

www.letourmet.de

 

Date

June 30, 2014

Category

Business cards, DIGITAL, Logo design, Stationery, Wordpress

Tags
art direction, branding, business card, customisation, handwritten font, image, Logo, stationery, watercolour, website design, wordpress